The Reasoning Voter
Communication and Persuasion in Presidential Campaigns
Format:Hardback
Publisher:The University of Chicago Press
Published:1st Sep '91
Currently unavailable, and unfortunately no date known when it will be back
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
ISBN: 9780226675442
Dimensions: 23mm x 16mm x 2mm
Weight: 539g
332 pages