The Reasoning Voter

Communication and Persuasion in Presidential Campaigns

Samuel L Popkin author

Format:Hardback

Publisher:The University of Chicago Press

Published:1st Sep '91

Currently unavailable, and unfortunately no date known when it will be back

The Reasoning Voter cover

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

ISBN: 9780226675442

Dimensions: 23mm x 16mm x 2mm

Weight: 539g

332 pages