Emotional Decisions
Trade off Difficulty and Coping in Consumer Choice
John W Payne author James R Bettman author Mary Frances Luce author
Format:Paperback
Publisher:The University of Chicago Press
Published:3rd Oct '01
Currently unavailable, and unfortunately no date known when it will be back
Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
ISBN: 9780226534336
Dimensions: 23mm x 16mm x 1mm
Weight: 312g
209 pages