Emotional Decisions

Trade off Difficulty and Coping in Consumer Choice

John W Payne author James R Bettman author Mary Frances Luce author

Format:Paperback

Publisher:The University of Chicago Press

Published:3rd Oct '01

Currently unavailable, and unfortunately no date known when it will be back

Emotional Decisions cover

Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

ISBN: 9780226534336

Dimensions: 23mm x 16mm x 1mm

Weight: 312g

209 pages