Affective Publics

I HEART #affectivepublics! Zizi Papacharissi brings enormous insight and much needed clarity to current debates about the role of social media in political life. Rejecting binaries which ascribe social movements to Twitter or Facebook or that dismiss all forms of online participation as 'Slacktivism,' she instead acknowledges the ways that social media has provided opportunities for new forms of expression and affiliation, new 'structures of feeling' that can in the right circumstances help to inspire and expand political movements. Her approach mixes theoretical sophistication with empirical rigor as it forces us to rethink what we thought we knew about the Egyptian Revolution and the Occupy movement. * Henry Jenkins, co-author of Spreadable Media: Creating Meaning and Value in a Networked Culture *
Affective Publics transcends the already stale debate between those who see social media as effecting political change and those who castigate it for irrelevant chatter. Instead, in an original move, carefully argued and empirically grounded, Papacharissi shows us how social media facilitate emotionally resonant and collaboratively constructed narratives which, in turn, support civically significant 'soft structures of engagement'. * Sonia Livingstone, co-author of Media Consumption and Public Engagement *
A compelling and necessary read. Papacharissi shows how fact, opinion and feeling are threaded together on social platforms to create affective publics. Where the traditional accounts of normative civic debate online have rejected emotion, this book opens up the potential of messiness, intensity and pathos in networked media. * Kate Crawford, professor, and author of Adult Themes *
The book comprises a first comprehensive study of this kind, providing both theoretical analysis and empirical methodology and data to highlight the multidimensional character of social media usage in politics. * Evika Karamagioli, International Journal of Electronic Governance *
this book offers a unique, rigorous, and well-rationalized argument for analyzing affect and microblogging. ... Certainly this book has the ability to spark future research for scholars across multiple disciplines. * Amber L. Ferris, Mobile Media & Communication *
This book is very rich in its philosophical thinking, which readers interested in political mobilization, civic discourse, and networked publics may find inspiring. It also offers researchers and professionals a foundation for further research and practice via testing the propositions presented. * Yiwei Wang, Journalism and Mass Communication Quarterly *