Marketing Communication

New Approaches, Technologies, and Styles

Allan J Kimmel editor

Format:Hardback

Publisher:Oxford University Press

Published:17th Nov '05

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Marketing Communication cover

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

ISBN: 9780199276943

Dimensions: 242mm x 163mm x 28mm

Weight: 632g

320 pages