The Challenge of Affluence

Self-Control and Well-Being in the United States and Britain since 1950

Avner Offer author

Format:Paperback

Publisher:Oxford University Press

Published:1st Nov '07

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The Challenge of Affluence cover

This book critiques modern consumer society, examining how increased choice does not necessarily enhance well-being. The Challenge of Affluence highlights the complexities of affluence and its societal impacts.

In The Challenge of Affluence, Avner Offer presents a thorough and persuasive critique of the modern consumer societies in Britain and the United States since World War II. He challenges the widely held belief that increased freedom of choice necessarily leads to greater individual and social well-being. Despite the material abundance enjoyed by many, Offer highlights a troubling array of social and personal issues that have emerged, including family breakdown, addiction, mental health struggles, crime, and economic insecurity. These problems suggest that well-being has not kept pace with affluence.

Offer's analysis is structured into three parts. The first part delves into the relationship between economic resources and human welfare, exploring the complexities of choice and the importance of commitment to people and institutions. He argues that choices are often constrained by prior obligations and the need for reciprocity, complicating the notion that more options equate to greater happiness. The second section applies these ideas to empirical studies, examining issues like advertising, obesity, and consumer behavior regarding appliances and automobiles.

In the final part of The Challenge of Affluence, Offer investigates the impact of rising affluence on social and personal relationships in the USA and Britain. He addresses the social costs of inequality, the effects on interpersonal regard, and the challenges faced by love and parenthood in a consumer-driven society. Through a blend of economics, social science, and cognitive research, Offer provides a compelling argument for reevaluating the connection between choice, affluence, and well-being.

Avner Offer's latest sparkling and intellectually pugnacious contribution to his protean bibliography represents a tour de force of scholarship and provocative argument... this is an enormously rich and highly penetrating and stimulating study, based on vast and perceptive reading and research. It is also novel in its substance and approach. * Barry Supple, The English Historical Review *
An intriguing book...one of Britain's most subtle thinkers about how we live now. * Will Hutton, The Observer *
[A] powerful argument... This is a book that uses the tools of economics to illuminate the myopic lens through which economics views the world. * Barry Schwartz, London Review of Books *
Avner Offer inserts a moral dimension into the study of economic history that has been missing since R.H. Tawney, offering a warning of the undesirable consequences of the pursuit of individual self-interest. * M.J. Daunton, Economic History Review *
...an intelligent, original, provocative, and moralistic book which should make historians think extremely seriously about important questions, even if they find themselves in disagreement with his approach. * M.J. Daunton, Economic History Review *
This insightful book provides a fresh and refreshing new look at life in the United States and Britain over the past half century...provides invaluable insights. * John F Helliwell, EH.NET *
A brilliantly argued book. * William Skidelsky, Prospect *
..always fascinating and thought provoking, Offer's range of reference is remarkably broad. He travels confidently across the social-science spectrum. * Howard Davies, THES *
In the 1960s and 1970s, economists started worrying about environmental and social limits to growth. Avner Offer has added a weighty new critique to this tradition. * The Economist *
The book is an invaluable source of information on changing attitudes and practices in the US and Britain since the end of the second world war. * Samuel Brittan, Financial Times *
an uncompromising work of scholarship * Martin Vander Weyer, The Spectator *
...diligently and readably exposes the extent to which the past 25 years have forced people in the English-speaking world to believe that there is no alternative to dual-income workaholic consumerism, the "hedonic treadmill". * Oliver James, The Guardian *
Sceptics who want some political muscle behind the diagnosis of our discontents will enjoy Avner Offer's account of why more means worse... * Boyd Tonkin and Christina Patterson, The Independent *
Offer makes many compelling and interesting arguments that are backed by a wealth of data and analysis. * Charles Kenny, Business History Review *
This is a wide, wise, and careful book. * Joy Parr, Journal of Economic History *
Offer's narrative of a complex and difficult topic is masterful. * Barnaby Marsh, Economic and Human Biology *
Offer's analysis of the complex relationship between economic markets and relationships and non-economic dynamics such as love, regard and esteem, and the impact of affluence on these interrelated systems, is superb. * Helen Laville, The Americas *
The experience of reading The Challenge of Affluence is suffused with a pervasive suspicion that this might just be one of the most important books you have read. * Tim Jackson, Social Policy and Administration *
a fascinating, ambitious, wide-ranging, freewheeling, and sometimes exasperating book about the perils of affluence. * Bruce G. Carruthers, American Journal of Sociology *

ISBN: 9780199216628

Dimensions: 233mm x 155mm x 24mm

Weight: 687g

472 pages