Agricultural Marketing

Extensively revised and expanded, the second edition of this popular text provides a comprehensive examination of the role of marketing in British agriculture, with full consideration of the many important changes that have affected the industry in the past decade. New information on EECsupport for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs will prove invaluable, while a new chapter covering the role of food from Britain provides a useful overview for students and all others working in this growingarea.