Americanization and its Limits

Reworking US Technology and Management in Post-war Europe and Japan

Gary Herrigel editor Jonathan Zeitlin editor

Format:Hardback

Publisher:Oxford University Press

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Americanization and its Limits cover

This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways. Their findings will be of compelling interest not only to historians and social scientists concerned with the dynamics of post-war economic growth and industrial development, but also to those engaged in contemporary debates about the cross-national transfer and diffusion of productive models.

A major addition to [the] literature ... this book is a major enrichment of our understanding of 'Americanization', combining a rich array of new research with a rigorous attention to problems of conceptualization. * The Historical Journal *
This book is essential reading for anyone interested in post-war international economic history and the development of an internationalized business culture. It also provides a salutary reminder about the limited prospects of a national business model being transferred wholesale even in the era of the new economy and revived American dominance. * English Historical Review *
This book will be of great value to economic as well as business historians, particularly those with an interest in the development of globalization ... the project is truly international in its scholarly dimensions. * English Historical Review *
The detailed essays provide some fascinating examples of transatlantic interaction ... this is an important book bringing together for the first time a great deal of useful information. * History *
This book is the best by far of the recent spate of studies of Americanization, and it will be invaluable to scholars and students in a variety of fields. * Technology and Culture *

ISBN: 9780198295556

Dimensions: 242mm x 163mm x 28mm

Weight: 756g

430 pages