Governed By Affect

This book explores the evolving role of psychology in society, particularly since the 1970s, highlighting key transformations in its public perception and practice.

In Governed By Affect, the author presents a comprehensive history of psychology's evolving role in society since World War II, particularly highlighting significant changes from the 1970s onward. This book explores how psychology has transformed into a vital resource for both policymakers and the general public, providing various tools aimed at enhancing individual health, wealth, and happiness. Central to this narrative is the idea that attention and willpower are scarce commodities in a world filled with distractions and temptations.

The text contrasts the traditional, rational approaches of Cold War cognitive science with a newer perspective that views individuals as driven by their passions and desires. This shift has led to psychology gaining unprecedented cultural significance, yet it has also faced intense scrutiny, revealing moral and epistemological dilemmas that challenge its reputation as an objective science and a supportive profession. The author delves into the complexities of these crises, offering insights into how they affect the discipline's public perception.

Governed By Affect identifies three pivotal transformations within psychology: its transition from a social science to a health science, the increasing involvement of psychological researchers in self-help and public policy, and the rise of affect theories over cognitive science. These interconnected developments provide a framework for understanding the current landscape of mental health services and behavioral interventions, emphasizing the importance of psychology in addressing pressing societal concerns.