Talking Health

In public health, when we do our best work, nothing happens. However, it's difficult to tell the story about a health risk avoided or mitigated, and because of that, many people don't value public health's work to protect and improve their heath. The authors of Talking Health have provided proven strategies that, when used as intended, will help public health practitioners tell their story more effectively. It's a must-read for anyone who needs to communicate public health's value to both individuals and communities to get results. * Georges C. Benjamin, MD, Executive Director, American Public Health Association *
The global COVID-19 pandemic has demonstrated, once again, that health communication is at the core of effective public health. When health communication is done right, science has impact and lives are saved. When done wrong, the opposite occurs. This practical book describes the right way to do health communication - through audience research, strategic messaging and framing, and persuasive storytelling - to reach target audiences with key messages that promote and protect their health. * Jay M. Bernhardt, PhD, MPH, Dean, Moody College of Communication, University of Texas at Austin, and former Director, National Center for Health Marketing, Centers for Disease Control and Prevention *
Talking Health should be required reading for all public health professionals and health communicators. The way public health data are communicated is just as important as the science behind the message. This book gives practical methods and tools for how to communicate effectively. * Judy Monroe, MD, President and CEO, CDC Foundation *
This timely, practical, and relevant book includes essential resources to communicate about the value of public health and to promote cross-sectoral partnerships. It's a critical tool not only for public health professionals but also for community partners and leaders from other sectors to develop a shared understanding of 'public health,' see the connection with their work, and communicate about it. * Renata Schiavo, PhD, MA, CCL, Senior Lecturer, Columbia University Mailman School of Public Health; Editor-In-Chief, Journal of Communication in Healthcare: Strategies, Media, and Engagement in Global Health; Founder and Board President, Health Equity Initiative; and Principal, Strategies for Equity and Communication Impact *
The importance of this book and the skills and tools it offers would be difficult to overestimate especially now during this time of polarization and the consequent questioning of the importance of, need for, and authenticity of public health policies and practices. It is a book that should be readily available to all public health professionals who anticipate communicating about public health in either formal or informal settings. * Anna A Helm, BS, MPH, Multnomah County, Doody's *