Converging Media
An Introduction to Mass Communication and Digital Innovation
Shawn McIntosh author John Pavlik author
Format:Paperback
Publisher:Oxford University Press Inc
Published:1st Feb '24
£123.99
Supplier delay - available to order, but may take longer than usual.
Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.
Students connect well with the theme of convergence...well-written, interesting, thought-provoking." -Judi Puritz Cook, The College of New Jersey
This text is a good introduction to the media industry; covers the basics; easy read "-Gary Guffey, North Carolina A&T State University
This textbook ticks all the boxes that you'd expect from an introduction reader to mass media - history, contemporary issues, a human perspective - in an engaging way... A great text for instructors and students alike." -Simon Lavis, The Ohio State University
This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture. * Thom Gencarelli, Manhattan College *
This is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape. * Steven Keeler, Cayuga Community College *
ISBN: 9780197520413
Dimensions: 276mm x 218mm x 22mm
Weight: 1456g
504 pages
7th Revised edition