When Firms Change Direction
Anne Sigismund Huff author James Oran Huff author with Pamela Barr author
Format:Hardback
Publisher:Oxford University Press Inc
Published:15th Feb '01
Currently unavailable, and unfortunately no date known when it will be back
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
ISBN: 9780195136432
Dimensions: 152mm x 231mm x 20mm
Weight: 536g
288 pages