Color by Fox

This book explores the rise of black television in the 1980s and 1990s, particularly through the lens of shows produced for African Americans. Color by Fox offers a unique perspective.

In Color by Fox, the author delves into the significant rise of black television programming throughout the 1980s and 1990s. This period marked a crucial time for African American representation in media, as shows began to reflect a persistent black nationalist desire—a yearning for home and community. By examining the unique characteristics of the Fox hip-hop sitcoms, the book illustrates how these programs both reinforced and challenged the narratives established by earlier black sitcoms from the 1960s and 1970s.

The text provides an insightful analysis that combines journalism and critical theory, offering readers a fresh perspective on black television. Zook incorporates interviews with influential figures in the industry, including Keenan Ivory Wayans, Sinbad, Quincy Jones, and others, to provide a comprehensive understanding of both the production processes and the reception of these shows among African American audiences. This multifaceted approach allows for nuanced readings of the television programs themselves, as well as the sociopolitical contexts that shaped their creation.

While some may dismiss black TV from this era as trivial or comedic, Color by Fox reveals the deeper connections these shows have with African American protest literature and autobiography. Ultimately, the book highlights a broader desire for social transformation within the African American community, showcasing how television served as a platform for expressing those aspirations during a pivotal time in history.