Packaging the Presidency
A History and Criticism of Presidential Campaign Advertising
Format:Paperback
Publisher:Oxford University Press Inc
Published:12th Sep '96
Currently unavailable, and unfortunately no date known when it will be back
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)
ISBN: 9780195089424
Dimensions: 132mm x 203mm x 41mm
Weight: 658g
608 pages
3rd Revised edition