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Technology and Strategy

Conceptual Models and Diagnostics

Richard A Goodman author Michael W Lawless author

Format:Hardback

Publisher:Oxford University Press Inc

Published:1st Dec '94

Currently unavailable, and unfortunately no date known when it will be back

Technology and Strategy cover

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.

Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations. * IEEE Transactions on Engineering Management *

ISBN: 9780195079494

Dimensions: 160mm x 242mm x 20mm

Weight: 558g

304 pages