Explaining Buyer Behavior

Central Concepts and Philosophy of Science Issues

John O'Shaughnessy editor

Format:Hardback

Publisher:Oxford University Press Inc

Published:20th Aug '92

Currently unavailable, and unfortunately no date known when it will be back

Explaining Buyer Behavior cover

This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.' Journal of Macromarketing

ISBN: 9780195071085

Dimensions: 243mm x 165mm x 38mm

Weight: 810g

400 pages