Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Format:Hardback
Publisher:Oxford University Press Inc
Published:20th Aug '92
Currently unavailable, and unfortunately no date known when it will be back
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.' Journal of Macromarketing
ISBN: 9780195071085
Dimensions: 243mm x 165mm x 38mm
Weight: 810g
400 pages