The Oxford Handbook of Luxury Business
Pierre-Yves Donzé editor Joanne Roberts editor Véronique Pouillard editor
Format:Hardback
Publisher:Oxford University Press Inc
Published:27th Apr '22
Should be back in stock very soon
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
The volume is a successful multi perspective compilation of a variety of aspects of the luxury industry. * Johanna Steinfeld, translated from De Gruyter Oldenbourg *
ISBN: 9780190932220
Dimensions: 183mm x 254mm x 46mm
Weight: 1225g
656 pages