Framing Inequality

This insightful exploration reveals how corporate media has shaped public opinion and policy debates, particularly favoring neoliberal perspectives in Framing Inequality.

In Framing Inequality, Matt Guardino explores the intersection of media and politics, arguing that the U.S. commercial media system has consistently favored neoliberal viewpoints since the early 1980s. This book delves into how the political-economic characteristics of media coverage influence public opinion, ultimately supporting policies that deepen economic and political disparities. Guardino emphasizes the role of corporate news media in shaping public perceptions during crucial domestic policy debates, revealing the extensive impact of profit-driven motives on news reporting.

Drawing on a wealth of empirical evidence from the Reagan era through to the Trump administration, Framing Inequality illustrates how commercial pressures have led to a narrowing of news coverage, trivializing critical issues while influencing public attitudes. Guardino argues that the structure of mainstream media amplifies certain political messages while sidelining others, creating an uneven landscape for policy discussions. This imbalance inhibits Americans from voicing their opinions on an equal footing, further entrenching inequality in the political discourse.

This unique study not only sheds light on the success of neoliberalism as a political project but also offers pathways for creating a more democratic media system. By understanding the dynamics of media framing, readers can better grasp how to advocate for a more equitable representation of diverse political perspectives. Framing Inequality is essential reading for anyone interested in the complexities of media influence on democracy and social justice.