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Connected Causes

Online Marketing Strategies for Nonprofit Organizations

Walter Wymer author Stacy Landreth Grau author

Format:Paperback

Publisher:Oxford University Press Inc

Published:1st Jun '11

Currently unavailable, and unfortunately no date known when it will be back

Connected Causes cover

As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.

This incredibly detailed resource may be the only book you need to bring you up to date on the rapidly changing and expanding online marketing and networking landscape." - Robert Bruno, The Foundation Center
A terrific book: well-organized, comprehensive, up-to-date, and rich with examples."- John Tropman, University of Michigan

ISBN: 9780190616267

Dimensions: 152mm x 229mm x 13mm

Weight: 322g

236 pages