How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni Romaniuk author Bryon Sharp author
Format:Hardback
Publisher:Oxford University Press Australia
Published:21st Dec '21
Should be back in stock very soon
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
ISBN: 9780190330026
Dimensions: 235mm x 162mm x 18mm
Weight: 520g
256 pages
2nd Revised edition