Mass Appeal

Presents a practical guide to communicating policy proposals broadly, strategically, and effectively, discussing the fundamentals and principles of seven specific forms of communication. * Journal of Economic Literature (Volume 59, no. 1) *
Mass Appeal is a guide for researchers who want to improve their ability to make a policy impact with their research. The focus is on understanding the strengths and weaknesses of different media for communicating research ideas and their implications, and on providing simple, straightforward and practical advice. The book is likely to be useful for researchers across the career spectrum, from PhD students to senior and established scholars...This book is a timely contribution, with the rise of 'fake news' and increasing challenges to the authority of research knowledge and experts. In Mass Appeal, researchers have a tool kit to support them in countering these trends. * Steven Hill, LSE Review of Books *
Gest practices what he preaches: Mass Appeal is written with clarity, precision, and clear target in mind. Too many brilliant ideas and insights are trapped in the weeds of expert jargon. Gest shows you the path out of the jungle and into the light. * Edward Luce, Financial Times *
This much-needed book provides the essential building blocks for communication and an array of examples that will help students and professionals write and speak more effectively. * Sophia Kalantzakos, New York University *
Justin Gest's Mass Appeal is concise, compelling, and powerful — just like good strategic communication itself. Loaded with real-life examples and practical advice, the book lays out why strategic communication matters and how to do it effectively. * Beth Knobel, Fordham University *