Consumer Behaviour
Deborah J MacInnis author Rik Pieters author Wayne Hoyer author Eugene Chan author Gavin Northey author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:13th Oct '20
Should be back in stock very soon
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
ISBN: 9780170439978
Dimensions: unknown
Weight: 918g
472 pages
2nd edition