Marketing Research

Ben Lowe author Barry Babin author Hume Winzar author William Zikmund author Steve D'Alessandro author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:18th Jun '20

Should be back in stock very soon

Marketing Research cover

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.

ISBN: 9780170438964

Dimensions: 255mm x 217mm x 20mm

Weight: 1180g

648 pages

5th edition