Marketing Research
Ben Lowe author Barry Babin author Hume Winzar author William Zikmund author Steve D'Alessandro author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:18th Jun '20
Should be back in stock very soon
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.
ISBN: 9780170438964
Dimensions: 255mm x 217mm x 20mm
Weight: 1180g
648 pages
5th edition