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Entrepreneurship

Howard Frederick author Allan O'Connor author Donald Kuratko author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:20th Nov '18

Currently unavailable, and unfortunately no date known when it will be back

Entrepreneurship cover

Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you’ll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.  You’ll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.  Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.

ISBN: 9780170411752

Dimensions: 255mm x 218mm x 20mm

Weight: 1128g

688 pages

5th edition