Practical Product Management for Product Owners

This book provides a comprehensive guide for product owners, emphasizing effective behaviors and practices to enhance product development. It offers tools and insights to better understand customer needs and drive marketplace success.

Practical Product Management for Product Owners offers a comprehensive exploration of effective agile product ownership and management. Despite significant investments in developing new products and services, many organizations struggle with offerings that fail to meet customer expectations or succeed in the market. This book aims to address these challenges by equipping readers with the essential behaviors and practices necessary for successful agile product development, drawing on the extensive experience of its authors, Chris Lukassen and Robbin Schuurman.

The authors present a wealth of tools and strategies designed to help product owners better understand and respond to customer needs. Through a detailed, Scrum-based case study, readers can engage with the concepts that have been instrumental in the authors' Professional Scrum Product Owner-Advanced training course. This innovative approach has proven effective for numerous product owners, demonstrating how to avoid common pitfalls and enhance the overall product development process.

Key topics covered in the book include fostering empathetic customer representation, creating coherent connections between customers, values, and features, and improving storytelling and goal-setting practices. Additionally, the book emphasizes the importance of collaboration across various organizational roles, empowering product owners, managers, and team leads to make informed decisions and drive value. This guide serves as an invaluable resource for anyone involved in product management, including Agile/Scrum coaches and executives, aiming to elevate their product offerings and achieve greater market success.