Understanding Marketing
Format:Paperback
Publisher:Pearson Education (US)
Published:26th Sep '97
Should be back in stock very soon
A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).
ISBN: 9780134904672
Dimensions: 234mm x 174mm x 18mm
Weight: 670g
400 pages