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Understanding Marketing

Mark Davies author

Format:Paperback

Publisher:Pearson Education (US)

Published:26th Sep '97

Should be back in stock very soon

Understanding Marketing cover

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

ISBN: 9780134904672

Dimensions: 234mm x 174mm x 18mm

Weight: 670g

400 pages