Developing New Functional Food and Nutraceutical Products

From concept to new product, this book presents the intricate aspects of innovation behind product development, standardization, manufacturing, quality control, and launch

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.