Childhood Under Siege

How Big Business Ruthlessly Targets Children

Joel Bakan author

Format:Paperback

Publisher:Vintage Publishing

Published:2nd Aug '12

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Childhood Under Siege cover

The author of the international bestseller The Corporation investigates the shocking exploitation of children by big business

There is an estimated 1 trillion dollars of buying power in the hands of children. This title shows how big businesses are transforming our children into obsessive and narcissistic mini-consumers, media addicts and pharmaceutical industry guinea pigs.

There is now an estimated 1 trillion dollars of buying power in the hands of children.

Tens of millions of children world-wide are prescribed psychotropic drugs today, compared to close to none in 1980.

Food and drink industries spend billions each year marketing junk food to children.

This is the story of how big businesses are transforming our children into obsessive and narcissistic mini-consumers, media addicts and pharmaceutical industry guinea pigs. In this insightful and chilling exploration, Joel Bakan throws a brilliant light on the ruthless manipulation of children and on our failure to protect them.

Powerrful...we are allowing our kids to be abused right under our noses, and we don't even know it -- Doug Johnstone * Independent on Sunday *
A truly terrifying book...clearly written and forcefully argued * Big Issue *
The assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay -- Noam Chomsky

ISBN: 9780099527053

Dimensions: 198mm x 129mm x 18mm

Weight: 209g

288 pages