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Must-Have

The Hidden Instincts Behind Everything We Buy

Geoffrey Miller author

Format:Paperback

Publisher:Vintage Publishing

Published:5th Aug '10

Currently unavailable, and unfortunately no date known when it will be back

Must-Have cover

Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.

And what can the story of Aladdin teach us about today's world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

Frankly gripping * The Times *
Ingenious, and brilliantly argued * Literary Review *
One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely * Evening Standard *
Intelligent, engaging, exasperating and funny * New Scientist *
Superb... Stimulating and full of wit * Prospect *

ISBN: 9780099437925

Dimensions: 198mm x 129mm x 24mm

Weight: 267g

384 pages