Case Studies in the Wine Industry
Alessio Cavicchi editor Cristina Santini editor
Format:Paperback
Publisher:Elsevier Science & Technology
Published:3rd Dec '18
Currently unavailable, and unfortunately no date known when it will be back
Bridges the gap between sensory and consumer science academics and industry professionals in the wine industry
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.
ISBN: 9780081009444
Dimensions: unknown
Weight: 360g
213 pages