Destination Brands

Annette Pritchard author Nigel Morgan author Roger Pride author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:9th Mar '11

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Destination Brands cover

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

ISBN: 9780080969305

Dimensions: unknown

Weight: 730g

392 pages

3rd edition