Destination Brands
Annette Pritchard author Nigel Morgan author Roger Pride author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:9th Mar '11
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£175.00(9781138133655)
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
ISBN: 9780080969305
Dimensions: unknown
Weight: 730g
392 pages
3rd edition