Benchmarking National Tourism Organisations and Agencies
Hugh Smith editor John Lennon editor Nancy Cockerell editor Jill Trew editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:2nd May '06
Currently unavailable, and unfortunately no date known when it will be back
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.
Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.
• Useful, practical guide to government's involvement in tourism over the past decade or more
• Brings insight from both the academic and practitioner markets
• International Case Studies
"...its authors deserve to be congratulated because of their contributions to this emerging field from the practical perspective."
-Metin Kozak, Mugla University, TOURISM MANAGMENT, 2006 (in press)
ISBN: 9780080446578
Dimensions: unknown
Weight: 589g
274 pages