Relationships and Networks in International Markets
Achim Walter editor Thomas Ritter editor HG Gemunden editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:12th Mar '98
Currently unavailable, and unfortunately no date known when it will be back
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
ISBN: 9780080430638
Dimensions: 234mm x 156mm x 26mm
Weight: 847g
480 pages