Introduction to Information Systems, Loose Leaf
James O'Brien author George Marakas author
Format:Paperback
Publisher:McGraw-Hill Education - Europe
Published:16th Feb '12
Currently unavailable, and unfortunately no date known when it will be back
O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
ISBN: 9780071318044
Dimensions: 277mm x 213mm x 25mm
Weight: 1345g
768 pages
16th edition